A popular brand like adidas for instance is unlikely to sponsor a small local sports competition simply because it doesn t need the advertising. Event organizers and newbies.
Here are some ideas to help sweeten the deal.
How to get big companies to sponsor your event. To find event sponsors first know the vision for your event and what benefits you can offer potential partners before sending any of them an event sponsorship letter. Place the sponsor s name or logo on event promotional banners and flyers. These platforms are marketplaces for connecting sponsors with events.
When pitching event sponsors research each company you plan to contact communicate the value they ll receive and include social proof. This is goodnews for you if you have you ever wondered how the popular shows and events are able to get sponsorship from the big brands if you have you ever wanted to organize an event but don t know how or where to start if you are you constantly facing the challenge of getting sponsors to fund your events. Save this information for later but don t reach out quite yet you have a little more to do before making your pitch.
First you enter input criteria and find out which brands are looking for events to sponsor. For trade shows or exhibitions giving the sponsor a free booth. The point to emphasize when selling an event to a sponsor is how your organization can help make the brand.
Seek out the right companies to sponsor you there are a few online hubs where you can find a list of potential sponsor companies in one place. Also make sure you reach out to the right companies. If not you may not be willing to offer enough value from your side which then results in an unsuccessful partnership.
Businesses big or small are happy to sponsor events that are relevant to their ideas. It may be a marketing or pr manager a dedicated sponsorship manager or the owner of the company. The main reason for sponsorships is to cover costs that the event organizer could not cover otherwise so make sure that your potential sponsor has a large enough budget to offer financial support.
Mention the sponsor s company in your blog posts email newsletters and social media posts. If they could dream big what kind of sponsorship experience would they give attendees. Understanding your participants purchasing power is one of the keys to negotiating with and securing event sponsors says evan harris.
Before you approach companies to sponsor your event contact them to ask who makes sponsorship decisions. They are always looking for ways to get the word out about their products or services and teaming up with the. Here are some ways to make your case to them more compelling and convincing.
Companies with sufficient budget. Companies that sponsor events like to know exactly how their investment will pay off and the more information you can provide about the type of people their industry and their influence the more likely. Companies are more willing than ever to sponsor charitable events.
For example you may have one food sponsor one apparel sponsor and one media sponsor for a sporting event.